.NEARLY ONE BILLION individuals are casting their enact India's overall vote-casting. It is the most significant democratic exercise in past history-- and can likewise be actually the most costly. Investing is actually assumed to connect with 1.35 trn rupees ($ 16bn), according to the Facility for Media Researches (CMS), an Indian charitable. That would be much more than double the volume invested in the previous political election in 2019 and also also surpass the cash money sprinkled in The United States's presidential election in 2020. Why do Indian political parties invest such vast amounts?